Emerging Generations Resourced

Tom Beaudoin writes on Gen X Music Videos

Wednesday, April 27th, 2005

I’ve often said that if Baby Boomers rebelled against instutitions, Gen Xers have merely ignored them. Tom Beaudoin, in his book, Virtual Faith, explores popular culture to unpack Gen X suspicion of religious institutions.

Tori Amos’s Crucify Video, directed by Cindy Palmano, is included in the 1992 video, Little Earthquakes.

On the tape the clip is introduced with the images of a swinging cross and a gilded bird cage. Beaudoin reads this sequence as an attack on the Church as an institution that “selfishly cages its glinting, dubious truth and hyptnotizes its adherents with a gilded message.”

The video itself features a baptism. From the Tori Amos site, Hereinmyhead, we’re told “Cindy was always weaving in a sub text - Elizabeth the first getting baptized and then doing her saucy strumpet shimmy after being blessed, of course.”

REM’s “Losing My Religion”, directed by Tarsem Singh, won many awards when it was released in 1991. Beaudoin zeroes in on the image of spilled milk, one of the many symbols used in the clip that express loss of the sacred. The video is available on REM’s VHS & DVD video, “This Film Is On”, and on In View: The Best of REM 1988 - 2003.

See my detailed review of Losing My Religion at Duncan’s Music Videos.

Soundgarden’s 1994 video, Black Hole Sun, features four ’sinister ministers’ who ravage the lives of middle class suburban consumers. Beaudoin uses this video to highlight Xers’ “righteous rage ata Christian Church that has fused and confused itself with the American dream so deeply”. The video is available on MTV20 Rock.

In his section on ‘electronically leveled institutions’, Beaudoin explores the subversive capacity of the cyberworld. He admits that hierachy and institutional power still make their presence known on the Net. However he points to the pluralist nature of the web community in which ‘orthodox’ and ‘heterodox’ religious groups and traditions exist side by side. The sheer number of people writing on behalf of their religious perspective underminses the ability of any person or group to speak on behalf of all.

The online community provides institutions the capacity to reinvent themselves in a fluid environment. Christian leaders who engage in online conversation have to find a voice that is not compromised by unthinking allegiance to middle class values. Likewise GenXers exploring their own spirituality are able to consider ways in which they can deconstruct the religious institution, redeveloping a new approach even while holding on their irreverence.

Beaudoin considers the significance of the crucifix as fashion statement. He points to the Madonna 1984 video hit, Like a Virgin, as a symbol of the ambiguous use of a Catholic talisman. While it is a poke at the religiosity of previous generations of Catholics, there is a sense of connection with an honoured spirituality. At the same time, this is an exposure of the pre-Xer use of the crucifix as fashion statement.

Tom continues the anti-Catholic theme with the Nirvana video, Heart-shaped box. Slant magazine puts this video as number 81 in their list of the 100 greatest music videos. Their review:

Nirvana’s “Heart-Shaped Box” is as ripe with allusions as it is oversaturated with color (the video was shot in black and white and then computer-colorized).
Directed by Anton Corjbin, the clip features surrealistic images including a winged, gluttonous woman reaching for plastic fetuses hanging from a tree and an emaciated Jesus with a Victorian beard and Santa hat climbing onto a cross.
While the song makes vague references to cancer, umbilical cords and meat-eating orchids, the video entangles faith and sickness with the clarity of a man who’s damn close to giving up his eternal search.”

Beaudoin uses this hostile video clip to remind Catholic readers they must rediscover Jesus as a vital figure at the heart of their lives. He picks up on the depiction of Jesus as an old man, in both the Nirvana and REM clips, and asks if the Christian Church has distanced itself from the dangerous memory of Jesus’ revolutionary practice. Good point.

Beaudoin is unpacking what he means by irreverence. This is a term many older people find hard to grasp. Religious institutions are knocked off the pedestal of guaranteed awe and respect. Symbols and ideas held precious by previous generations are subjected to derision and mockery.

Irreverence is not a new phenomenon. Dave Allen, Irish comedian who died only a month ago, was the master of irreverence. He made his mark back in the 1970s when he impersonated the Pope doing a strip tease. I remember watching Dave Allen on TV with my parents. Dad was laughing his head off. Mum was constantly offended. Take a look at Dave’s obituary at the Guardian.

Although irreverence is not new, it is certainly becoming the hallmark of GenX communciation and behaviour. I think this trend has been entrenched in Australian culture for some time, much more than in American culture. Just take a look at ABC’s CNNN to see what I mean. Beaudoin’s use of music videos shows us that irreverence has bled out of the comedy sketch, picked up a strong dose of irony, and showed its strength in GenX popular culture as a whole.

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Gordon Lynch reviews Tom Beaudoin Perspectives on Music Video as Text

Tuesday, October 12th, 2004

Tom Beaudoin, an American Catholic writer, published “Virtual Faith” in 1998, a book linked with his doctoral work at Boston College. He’s just started as a lecturer in Christian tradition and practical theology at Santa Clara University, California.

Virtual Faith & Gordon Lynch

Gordon Lynch summarises a fair chunk of “Virtual Faith” by writing:

‘Xers’, like all human beings, have a need to search and express fundamental ideas and beliefs about the meaning of life. Popular culture has a special significance in the lives of members of ‘Generation X’. For ‘Xers’, the search for, and expression of, meaning thus primarily takes place through the medium of popular culture.

Beaudoin argues that popular culture is made up of ‘texts’ that express particular views about the meaning of life. These texts could be any popular culture ‘event’. Tom examines three kinds of popular culture as text: music video, cyberspace, and body adornment.

Gordon Lynch has a few problems with the idea that certain shared values are embedded in texts for a whole generation. I share the same concerns. As I read ‘Virtual Faith’ back in 1998 I had to admit I’d never seen half the music videos unpacked by Beaudoin. Since then I’ve made an effort to engage with some of that material. I’ve used R.E.M.’s clips, “Losing My Religion” and “Everybody Hurts” in a few settings.

Gordon explores the limitations of any popular ‘text’ by examining the huge range of interpretations around the movie ‘The Matrix’. Fair point. Lynch is saying therefore that popular culture has not become the scripture for ‘generation x’ - because there is not a definitive interpretation of the medium. Hang on a minute there Gordon… I think you’re talking about ’scripture’ in a fairly narrow sense, in fact in a fairly conservative evangelical sense. If we look at any part of the Christian scriptures, we can find a huge range of interpretations from literalist through to post-Christian and even at times Satanist viewpoints. That doesn’t take away the fact that the writings of the ‘Old and New Testaments’ are regarded as reference points for people engaging with Christian faith.

In the same way, there is a wide collection of popular cultural texts that gives us clues about a wide range of sub cultures within any generational cohort. To claim that R.E.M. is the anthemic expression of ‘generation x’, as one or two authors have done, is like saying that Douglas Coupland is the spokesman for the same group. Within one city we’ll find a range of musical styles, life style issues, attitudes to modernism and postmodernism, approaches to clothing and use of information technology. At a global level we can watch trends develop - but…

Lynch sums up by saying that popular culture is a source of meaning to individuals because they engage actively with it, interpreting it in conventional or surprising (but always personal) ways, and weaving it into larger patterns of meaning in their lives. Yep. But of course that could apply to Christian scriptures as well.

Lynch goes on to suggest a range of functions that have been identified for popular culture by people writing in this field:

  • A focus for social interaction (as in Star Trek conventions)
  • A means of escapism from ordinary ‘real life’ experiences ( as in romance novels & films)
  • A means by which people communicate about their ‘real world’ experiences (using TV programs as a reference point to talk about their own lives).

Lynch draws on Janice Radway’s approach to women and romance, and John Storey’s approach to cultural consumption and everyday life.

There’s a few things missing in Lynch’s engagement with Beaudoin’s approach to popular culture. I thought that beyond just engaging with the ‘texts’ of popular culture, Tom gave us valuable insights into a generational trend to communicate with irreverence, interpret with humility, and search for meaning in the middle of suffering.

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