Gen Y leaving MySpace
Friday, July 13th, 2007Melbourne-based marketing group Lifelounge says that Gen Y are leaving MySpace and other social networks because of the intrusion of corporate brands. The researchers’ annual Urban Marketing report, which measures the attitudes and trends of the young adult market in Australia, aged predominantly between 16 and 30 years, says that while 53.7% of young adults are still using MySpace to connect to their peers, the intrusion of corporate brands is sending them elsewhere.
Dion Appel, Lifelounge CEO, said while MySpace is still achieving phenomenal success as a social networking community, the style-surfers in the urban market are heading elsewhere.
“They are the first to get a whiff of corporate intrusion and will look at other destinations,” he said. “Our market is looking to the next thing already.”
