Sunday, October 30th, 2005
I received an email from Adweek on Friday, offering a free copy of Chuck Nyren’s “Advertising to Baby Boomers” for people who subscribe today. Curious I was. I’ve found Chuck’s blog, “Advertising to Baby Boomers“. He obviously wants us to read his book.
Nyren’s guidelines to Boomer advertising cover how boomers want us to see aging, giving Boomers room for choices, infomercials and internet advertising, ‘viagrification’ of drugs, and the end of stereotypes. He concludes with hints on finding the best advertising agencies for Baby Boomers - the ones with Baby Boomer creatives who know how to advertise to themselves.
Tags: advertising, Baby Boomers, Marketing
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Saturday, August 27th, 2005
IbisWorld Australia has just released its report on Gen Y and Marketing in the Sydney Morning Herald. Titled, “Advertisers Woo Net Generation”, the report looks at the ways in which those born between 1979 and 1994 are spending money on technology.
“Cashed-up and brand-conscious, the net generation spend money on DVDs, mobile phones and iPods, and advertisers are bending over backwards to woo them.”
Jason Baker says that Gen Y, 3.3 million people in Australia, are becoming increasingly cynical of advertising. He predicts that by 2007 DVDs will be superseded by the online delivery of movies and entertainment.
IbisWorld provide regular reports on strategic business information for a wide range of industries. Their monthly email is free. Their printed reports are available for the reasonable sum of $32. The Australian company is closely associated with IBISWorld USA.
Tags: advertising, Australia, Gen Y, Marketing
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