Emerging Generations Resourced

Archive for the ‘Australia’ Category

Recruitment Perspective on Generation Y

Tuesday, July 17th, 2007

With unemployment rates at an all time low, employers are coming under increasing pressure to attract, recruit and retain appropriate staff - enter the optimistic, confident and ambitious Generation Y.

Generation Y are career focused and know what they ideally want to achieve, in fact, a recent survey found that career was rated as the most important thing for the future, prioritised over health and other factors in their lives.

Candidates often receive more than one job offer when hunting for employment, making the competition for staff much stronger and leaving employers with a challenge to fill vacancies.

Managing Director of recruitment specialist Walker Technical Consultants, David Walker said that the skills shortage dominating the employment market calls for the need to understand tomorrow’s generation in order to take advantage of their developing skills.

“Generation Y know about the skills shortage development and realise that they have more options in the job market, giving them increased leverage in terms of benefits and work environment.”

“They will research your company and form their own opinions, so it is crucial that the messages you are sending out are positive,” Mr Walker said.

Statistics have shown that 72% of Generation Y will not apply for a role within an organisation if they do not believe in what it stands for and 42% would not accept a job if it did not provide perks.

“Recruitment agencies are as busy as ever working for both candidates and employers in order to match up the perfect employee with the perfect job and ultimately satisfy all parties involved,” he said.

Walker Technical Consultants hold alliances with accredited training programs to ensure the mentoring and development of candidates and address the skills shortage in the employment market.

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Gen Y leaving MySpace

Friday, July 13th, 2007

Melbourne-based marketing group Lifelounge says that Gen Y are leaving MySpace and other social networks because of the intrusion of corporate brands. The researchers’ annual Urban Marketing report, which measures the attitudes and trends of the young adult market in Australia, aged predominantly between 16 and 30 years, says that while 53.7% of young adults are still using MySpace to connect to their peers, the intrusion of corporate brands is sending them elsewhere.

Dion Appel, Lifelounge CEO, said while MySpace is still achieving phenomenal success as a social networking community, the style-surfers in the urban market are heading elsewhere.

“They are the first to get a whiff of corporate intrusion and will look at other destinations,” he said. “Our market is looking to the next thing already.”

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